Binary options are a product retail users are interested in because of the intuitive model. If Jim buys a long option on the price of Bitcoin being greater than $100,000 by the end of the year, and the price of Bitcoin at the end of the year is $110,000, then Jim earns 1 sUSD for each long option he owns. Binary options offer fixed payouts, providing certainty about what will happen if Jim is correct on his Bitcoin price prediction.